Every bride's journey with Marcela Giocanti begins with a shared vision: creating a luxury wedding dress that becomes an authentic extension of who you are. Whether you're drawn to the refined elegance of our signature collections or dream of a completely bespoke couture creation, your path unfolds as an intimate collaboration between artisan and bride.

Your luxury bridal experience can take many beautiful forms. Some brides find their dream gown within our carefully curated collections—sculptural silhouettes and romantic details crafted with the same couture precision as our bespoke pieces. Others envision something entirely their own, collaborating with our visionary Designer, Tam, to create a one-of-a-kind custom wedding dress that captures their unique story.

Each gown reflects our commitment to modern couture craftsmanship and understated opulence, whether chosen from our collection or created exclusively for you.

What sets your bridal journey apart is our dedication to sculptural beauty, sustainable luxury, and deeply personal service. Every handcrafted wedding dress emerges from our intimate North London studio, where European fabrics and heritage techniques meet contemporary design sensibilities.

This is where your individual aesthetic shapes every silhouette, every embellishment, every perfectly placed seam.

Discover the artistry and philosophy behind every Marcela Giocanti creation.

Whether you're just beginning to envision your wedding dress or ready to embark on the design process, we're here to guide you. From exploring our collections to understanding the bespoke experience, your luxury wedding dress journey starts with a conversation about your dreams, your celebration, and your personal style.