Bespoke Gown
Every Marcela Giocanti bespoke gown begins with your vision and guided by the expertise of our Creative Director and her artisans. This is a fully bespoke wedding dress, designed from your first consultation through to the final fitting, built around your measurements, your silhouette, and the wedding you're imagining.
As a made-to-measure bridal atelier in North London, we work with brides across the UK, US, and further afield who want something a designer hasn't shown anyone else. No sample sizing, no alterations to disguise a fit that was never quite right to begin with. Just pattern-cutting done properly, from scratch, for one bride.
On bespoke
- A silhouette developed for your proportions, not altered to suit them.
- Fabric sourced for your dress alone: Italian Mikado, fine French lace, silk chosen to move as it should
- Structure built by hand: boning, bra cups, an internal waist stay, so the gown holds its shape all day
- Fittings held through the design process, each refining the fit further
- One gown, made once
The process
Your journey starts with a private consultation at our home studio, where we talk through inspiration, fabric, and the practical realities of your wedding day, from venue to time of year to how you want to move in the dress. From there, we develop your design, source fabric and lace, and build the gown across a series of fittings, with construction timelines typically running several months depending on complexity.
This is bridal design for brides who've looked at ready-to-wear and mass-produced options and want something else: a dress that was never anyone else's first.
Every Marcela Giocanti bespoke gown begins with your vision and guided by the expertise of our Creative Director and her artisans. This is a fully bespoke wedding dress, designed from your first consultation through to the final fitting, built around your measurements, your silhouette, and the wedding you're imagining.
As a made-to-measure bridal atelier in North London, we work with brides across the UK, US, and further afield who want something a designer hasn't shown anyone else. No sample sizing, no alterations to disguise a fit that was never quite right to begin with. Just pattern-cutting done properly, from scratch, for one bride.
On bespoke
- A silhouette developed for your proportions, not altered to suit them.
- Fabric sourced for your dress alone: Italian Mikado, fine French lace, silk chosen to move as it should
- Structure built by hand: boning, bra cups, an internal waist stay, so the gown holds its shape all day
- Fittings held through the design process, each refining the fit further
- One gown, made once
The process
Your journey starts with a private consultation at our home studio, where we talk through inspiration, fabric, and the practical realities of your wedding day, from venue to time of year to how you want to move in the dress. From there, we develop your design, source fabric and lace, and build the gown across a series of fittings, with construction timelines typically running several months depending on complexity.
This is bridal design for brides who've looked at ready-to-wear and mass-produced options and want something else: a dress that was never anyone else's first.
Every Marcela Giocanti bespoke gown begins with your vision and guided by the expertise of our Creative Director and her artisans. This is a fully bespoke wedding dress, designed from your first consultation through to the final fitting, built around your measurements, your silhouette, and the wedding you're imagining.
As a made-to-measure bridal atelier in North London, we work with brides across the UK, US, and further afield who want something a designer hasn't shown anyone else. No sample sizing, no alterations to disguise a fit that was never quite right to begin with. Just pattern-cutting done properly, from scratch, for one bride.
On bespoke
- A silhouette developed for your proportions, not altered to suit them.
- Fabric sourced for your dress alone: Italian Mikado, fine French lace, silk chosen to move as it should
- Structure built by hand: boning, bra cups, an internal waist stay, so the gown holds its shape all day
- Fittings held through the design process, each refining the fit further
- One gown, made once
The process
Your journey starts with a private consultation at our home studio, where we talk through inspiration, fabric, and the practical realities of your wedding day, from venue to time of year to how you want to move in the dress. From there, we develop your design, source fabric and lace, and build the gown across a series of fittings, with construction timelines typically running several months depending on complexity.
This is bridal design for brides who've looked at ready-to-wear and mass-produced options and want something else: a dress that was never anyone else's first.
Every Marcela Giocanti bespoke gown begins with your vision and guided by the expertise of our Creative Director and her artisans. This is a fully bespoke wedding dress, designed from your first consultation through to the final fitting, built around your measurements, your silhouette, and the wedding you're imagining.
As a made-to-measure bridal atelier in North London, we work with brides across the UK, US, and further afield who want something a designer hasn't shown anyone else. No sample sizing, no alterations to disguise a fit that was never quite right to begin with. Just pattern-cutting done properly, from scratch, for one bride.
On bespoke
- A silhouette developed for your proportions, not altered to suit them.
- Fabric sourced for your dress alone: Italian Mikado, fine French lace, silk chosen to move as it should
- Structure built by hand: boning, bra cups, an internal waist stay, so the gown holds its shape all day
- Fittings held through the design process, each refining the fit further
- One gown, made once
The process
Your journey starts with a private consultation at our home studio, where we talk through inspiration, fabric, and the practical realities of your wedding day, from venue to time of year to how you want to move in the dress. From there, we develop your design, source fabric and lace, and build the gown across a series of fittings, with construction timelines typically running several months depending on complexity.
This is bridal design for brides who've looked at ready-to-wear and mass-produced options and want something else: a dress that was never anyone else's first.
Testimonials
"From the very beginning, she understood exactly what I wanted and translated it into something even more beautiful than I could have imagined. The final dress was perfect and felt completely like me."
"Not only she listened but she went beyond my expectations with her ideas, design, and helpfulness. Thank you for making my day even more special with my custom made fairytale dress."
"Not only was it far better than I imagined and super high quality, it also fit my body absolutely perfectly. I searched SO many wedding stores for a dress and did not have any luck — when I came across Marcela Giocanti, I knew it was the perfect fit."