{"product_id":"bespoke-gown","title":"Bespoke Gown","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEvery Marcela Giocanti bespoke gown begins with your vision and guided by the expertise of our Creative Director and her artisans. This is a fully bespoke wedding dress, designed from your first consultation through to the final fitting, built around your measurements, your silhouette, and the wedding you're imagining.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eAs a made-to-measure bridal atelier in North London, we work with brides across the UK, US, and further afield who want something a designer hasn't shown anyone else. No sample sizing, no alterations to disguise a fit that was never quite right to begin with. Just pattern-cutting done properly, from scratch, for one bride.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eOn bespoke\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA silhouette developed for your proportions, not altered to suit them.\u003c\/li\u003e\n\u003cli\u003eFabric sourced for your dress alone: Italian Mikado, fine French lace, silk chosen to move as it should\u003c\/li\u003e\n\u003cli\u003eStructure built by hand: boning, bra cups, an internal waist stay, so the gown holds its shape all day\u003c\/li\u003e\n\u003cli\u003eFittings held through the design process, each refining the fit further\u003c\/li\u003e\n\u003cli\u003eOne gown, made once\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThe process\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eYour journey starts with a private consultation at our home studio, where we talk through inspiration, fabric, and the practical realities of your wedding day, from venue to time of year to how you want to move in the dress. From there, we develop your design, source fabric and lace, and build the gown across a series of fittings, with construction timelines typically running several months depending on complexity.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis is bridal design for brides who've looked at ready-to-wear and mass-produced options and want something else: a dress that was never anyone else's first.\u003c\/p\u003e","brand":"Marcela Giocanti","offers":[{"title":"Ivory \/ Bespoke","offer_id":62342523781507,"sku":null,"price":9735.0,"currency_code":"AUD","in_stock":true},{"title":"White \/ Bespoke","offer_id":62342523814275,"sku":null,"price":9735.0,"currency_code":"AUD","in_stock":true},{"title":"Champagne \/ Bespoke","offer_id":62342523847043,"sku":null,"price":9735.0,"currency_code":"AUD","in_stock":true},{"title":"Heirloom Pink \/ Bespoke","offer_id":62342523879811,"sku":null,"price":9735.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/5848\/9820\/files\/MARCELA_BESPOKEGOWN_533x746px_4.jpg?v=1786181698","url":"https:\/\/www.marcelagiocanti.com\/en-au\/products\/bespoke-gown","provider":"Marcela Giocanti","version":"1.0","type":"link"}